Sunday, April 15, 2012

Week 13 Clear Post Social Media, Peer Production & Web 2.0

Is is surprising to hear that Facebook has so many users that if the users were compared to nations, Facebook would be the third largest nation in the world? I would say so. It is proof to me that businesses have a large opportunity to get connected with their consumers and gain new ones. Today, businesses can utilize the web to reach people they likely would not have by owning a little store in a little town somewhere.

Creating an online presence is almost necessary for today's businesses. There are networks like Facebook where the business can set up a business page and create a buzz about their products. Twitter is a little more fast paced and businesses can use this format to answer consumer's questions about the product and offer reward to loyal customers. Linked In is also another way for businesses to establish their awesomeness. Since Linked In connects with workers, businesses can show off the things that make that company so special to work for. 

Companies that choose to keep their heads in the sand, can and will fade away. By refusing to join, essentially, the world, online, businesses will most definitely miss out on opportunities to promote their brand worldwide. They will also miss out on comments and concerns their customers would like to share in an easy online arena. YouTube brings web presence to another level with their capacity to share videos (advertising) from a specific cause or company that have the potential to go viral.

For more information about how your business can take the step in to the future... i mean the present, please watch this video: 

 

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